Generally speaking the establishment

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flexibly and agilely. mature digitalization and intelligentization operation system requires three aspects of preparation: 1) making more appropriate organizational structure adjustments according to the enterprise's own digitalization process to improve the flexibility of the entire enterprise; 2) standardizing the data collection of all touch points of the enterprise to improve the use value and efficiency of data; 3) providing guidance and training on the use of data in various business scenarios to strengthen the utilization of user data.

Five strategies for improving user value in retail enterprises
Strategies for building a digital operation system for Chinese hungary phone number lead retail enterprises
Strategy 5: Technical Preparation


Strengthen the underlying foundation and build a digital marketing ecosystem

The digital upgrade of retail enterprises first needs to form sufficient user data asset accumulation, and then analyze and process user data, and apply it in various concrete marketing scenarios to achieve better marketing results. Data middle platform, CDP, DMP and other platforms play the role of underlying infrastructure in the entire enterprise marketing data ecosystem, responsible for the collection, integration and processing of user data from all parties.