What Not to Include in a Marketing Report

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A marketing report should be clear, concise,
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Including too much unnecessary information can overwhelm stakeholders and dilute the key takeaways.



Instead of adding every possible metric or detail, your report should highlight the most relevant data that aligns with your goals.

Marketing Jargon
Marketing reports should be easy to understand, even for stakeholders who aren’t marketing experts.



Using too much industry jargon can make your report confusing and less impactful.



Instead of complex terms like “CTR optimization through bid adjustments” or “SERP volatility impact on organic acquisition”, use simple, clear language.