It will provide an overall picture of agency

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Management—including billing, people, and stress management.
Growth—in terms of offerings, marketing strategies, and capital.
The overall outlook of agencies for the second half of 2020
Survey respondents skewed slightly towards more positive outlooks for the second half of the year: 36% of firms had an optimistic outlook while 24% had a pessimistic outlook. Almost half of respondents expected business conditions to remain unchanged.

Small firms tended to be more optimistic than large ones. Firms who specialize in real estate, consumer goods, government and non-profit, and professional services tended towards the most pessimistic outlook. Nearly 76% of respondents have the same or more positive outlook for the second half of 2020 compared to the first half.
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Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify where and how they can improve.

Similarly, Promethean Research has conducted a recent survey for digital agencies with regard to COVID-19. Rather than focusing solely on the negative impacts of the pandemic, the goal was to discover agencies or their particular functions that were doing well. The responses revealed that there are agencies out there that are not just surviving, but thriving in 2020; and also that there are patterns among these firms. Everything was compiled into one 72-page report called The Pattern Report.

digital agency covid outlook 2020
Here we have summarized the key takeaways of The Pattern Report. outlooks for italy phone number leadthe second half of 2020, as well as patterns of resilient firms in three key areas:

Operations—work environment, tools available, and team structures.
Management—including billing, people, and stress management.
Growth—in terms of offerings, marketing strategies, and capital.
The overall outlook of agencies for the second half of 2020
Survey respondents skewed slightly towards more positive outlooks for the second half of the year: 36% of firms had an optimistic outlook while 24% had a pessimistic outlook. Almost half of respondents expected business conditions to remain unchanged.

Small firms tended to be more optimistic than large ones. Firms who specialize in real estate, consumer goods, government and non-profit, and professional services tended towards the most pessimistic outlook. Nearly 76% of respondents have the same or more positive outlook for the second half of 2020 compared to the first half.

patterns of resilient firms in 2020- overall outlook
Patterns of optimistic digital agencies in 2020
As mentioned, smaller firms had more neutral or optimistic outlooks than larger firms. Looking more closely at these optimistic firms, much of their downtime during the second quarter was spent reorganizing, repositioning, restructuring their internal operations, and raising or intending to raise capital. Many were well-prepared for a distributed working environment and remote tools and were already starting to see increased client demand in May. Most firms have experienced project cancellations but haven’t renegotiated terms even when the cancellations are in breach of contract.