The evolution of search engines

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Did you know that more than 3 trillion searches are conducted on Google every day ? And that it all started in a garage?

For those of us immersed in the world of digital marketing, Google has been our great reference in the evolution of search engines. Although Yahoo and Bing have also been revamped, Google continues to demonstrate its leadership day after day.

That's why he's the one who sets the rules for SEO and makes us run with each update to his algorithm.

Beyond the interface and responsiveness, the most notable changes focus on "user search needs ." Here's a summary of the most significant changes.

How has Google evolved?

A group of Stanford University students never gambling data iran imagined that the project that started in one of their garages would become a global company with 60,000 employees in 50 countries and creating hundreds of products. Since its launch in 1998, many things have evolved:

1998 – The first results
The boom in web pages made Google focus on being the first to offer the best answers to users. With a basic interface and only 10 organic result options, it was able to accomplish that task successfully.

Today, those results amount to more than 10,000 per search, and BERT is taken into account : Google's new search algorithm update to understand user language.

2000 – The inclusion of AdWords
Advertising wasn't even present on Google until 2000. Google AdWords, a paid ad platform, was introduced to distinguish search results. Yes! With a very unique design, it managed to distinguish paid ads from organic ones. The idea was to make it easy for users to distinguish them.

Related content: 10 Customer Experience Improvements for 2025

Today, the advertising format has changed slightly, but it's still recognizable at a glance. You can find out more in How to Create a Google Ads Campaign in 7 Steps .

Another important and interesting milestone in the history of Google is the birth of Google Images in 2000, after Eric Schmidt (CEO of Google from 2001 to 2011) revealed that after Jennifer Lopez's appearance at the Grammy Awards, wearing a spectacular green Versace dress, he discovered a need among Internet users that Google could not satisfy until then: quickly find the image of a green dress.