Personalization is a new standard

[tanaakhktnntrihmh@]

Businesses that make their digital media shoppable enable customers to complete purchases with a tap, removing the friction of asking customers to switch to a website to buy an item. This trend is likely to grow in popularity as social media platforms provide businesses with the ability to sell through their app. Facebook and Instagram, for example, recently set up in-app shops that companies can stock, allowing customers to complete a transaction without leaving the app.

Many ecommerce platforms can also be integrated with social media as part of latvia phone number lead an omnichannel strategy, giving businesses the advantage of managing product inventory, shipping, fulfillment, and customer service centrally.

Amazon and Netflix have created a high standard of expectations when it comes to tailored recommendations. Not only do more than two-thirds of customers think brands must personalize their content, but 42% are annoyed when presented with information that’s irrelevant.