E-commerce KPIs: 9 indicators to absolutely monitor

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"KPI" is an acronym for "Key Performance Indicators ." These are metrics used to quantitatively assess the effectiveness of an action or tool. In e-commerce, KPIs are used to measure the performance of your online store and your digital strategy .

Monitoring these e-commerce hungary phone number data KPIs is strategic if you're looking to increase your online store's revenue. The data you collect can help you optimize your strategy and content , driving customer acquisition and retention. To do this, you need to identify the most relevant metrics to help you achieve your business goals.

1. Visits to the site
Checking your e-commerce site's traffic is as essential as calculating your turnover.

Logically, the more traffic your online store receives, the greater your opportunities to generate sales. It's therefore an essential e-commerce KPI, but on its own, it provides little insight into your site's performance. Traffic volume should be considered alongside other data , including the number of orders placed.

Tools like Google Analytics also give you access to other information about your traffic. This includes, among other things, your traffic sources (organic, paid, social, referral), page views per visit, and the number of unique visitors. These metrics are also useful for optimizing your e-commerce site and digital communication strategy.