Optimize for Mobile Devices

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Engagement Level: Create segments based on engagement levels (highly engaged, moderately engaged, inactive) to tailor your approach—sending re-engagement campaigns to less active users while nurturing highly engaged subscribers.

Custom Surveys: Use surveys to gather information about your subscribers’ needs and preferences, enabling you to create more targeted segments.


With many users accessing emails on mobile, optimization is key:

Responsive Design: Ensure your email templates are responsive, adapting to various screen sizes without losing functionality or appeal.

Concise Content: Keep your content concise and to brazil b2b leads the point, using bullet points and short paragraphs to enhance readability on smaller screens.

Clickable CTAs: Make sure your calls-to-action are easily clickable, with sufficient padding and space around them to accommodate mobile users.

Targeted Offers: Create targeted offers for users who have shown interest in certain products or services, encouraging them to return and complete their purchase.

Sequential Campaigns: Design sequential retargeting campaigns that gradually provide more information and incentives based on user interactions.


6. Use Behavioral Retargeting
Retargeting based on behavior can effectively re-engage subscribers:

Email Follow-Ups: Send follow-up emails to users who clicked on specific links but did not convert, reminding them of the value of your offerings.