In a nutshell, what do people work for and what contribution to the general welfare do they get paid for? If we recall the first formally formulated mission (and this is the "mission of an industrial enterprise" from the founder of Panasonic), it spoke about defeating poverty and freeing all people from hardship. No more, no less. Calltouch Attract, convert and analyze your customers Omnichannel Marketing Platform Read more Benefits of the company's mission Usually the mission is formulated more prosaically.
But even a simple phrase that speaks of at least georgia telemarketing list a relatively small but important benefit brought to society (to make the picture of TVs as clear as possible, for example) favorably distinguishes the company or brand from others, because now we are not just making money, but doing socially important work across generations. As psychologist Viktor Frankl says, those who have meaning in life are more resilient. The same is true for business.
An organization's mission answers the questions "Where are we going" and "Why are we doing this" rather than "How are we doing this." Where does this team and its leader want to go? To become the first in the industry? To make the world a better place? To bring prosperity to their hometown? To rid society of one important problem? What are we going through this journey for? It was Porthos who said, "I fight because.
.. I fight." And the hero of books and women was D'Artagnan, who acted for love, honor, and duty. The same is true for a company. You can only unite a team with high and long-term goals, because for any salary there will be a higher salary, and for any cookies there will be fresher cookies. An effectively composed mission in a single semantic field with the company’s values and principles provides the following advantages: team building and formation of corporate culture; loyalty and non-material motivation of employees ; increase in work efficiency; a basis for expanding the ideological component of the company; image differentiation from competitors with a similar product.
