Re-engagement Content for Dormant Users:
Insight: Users tagged dormant_30_days were previously interested:Product_Y.
Strategy: Send a personalized re-engagement message to this segment, highlighting a new feature or recent update related to Product_Y, or offer a special discount to reignite interest.
Benefit: Reduces churn and brings back potentially lost leads.
Interactive Content for Deeper Qualification:
Insight: Users who engage with quizzes in your bot provide valuable qualification data.
Strategy: Design more quizzes (e.g., "What's your ideal marketing software?"), where canada telegram mobile phone number list answers segment users for highly tailored follow-up content or sales offers.
Benefit: Qualifies leads while providing an engaging experience for the user.
Leveraging User-Generated Content (UGC):
Strategy: Feature these UGC examples (with permission) in your channel or bot as testimonials or case studies, showcasing real-world application of your solutions.
Benefit: Builds social proof and fosters stronger community bonds.
Phase 4: Measurement, Optimization & Continuous Improvement
Behavioral analytics is a feedback loop. Your strategy must be iterative.
Define Content KPIs:
Engagement: CTR, reaction rates, forward rates, bot flow completion rates, time spent.
Consumption: Unique views, completion rates for video/audio.
Conversion: Lead magnet downloads, demo requests, sales attributed to specific content sequences.
Community Health: Active participation rates, sentiment scores (for groups).