Successful retargeting requires constant monitoring and refinement

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Rajulk985
Posts: 109
Joined: Tue Dec 17, 2024 3:23 am

Successful retargeting requires constant monitoring and refinement

Post by Rajulk985 »

Telegram Action: User interacted with your bot for "Product X" info, clicked "pricing," but didn't convert. (Identified by email/phone custom audience).
Retargeting Ad: On LinkedIn/Facebook, show ads with testimonials for "Product X," a limited-time discount, or a "Book a Demo" CTA.
Decision (Abandoned Bot Flow/Cart):
Telegram Action: User started a demo request form in bot but abandoned, or added items to cart on your website after coming from Telegram, but didn't purchase.
Retargeting Ad: Highly specific ad offering a direct path to complete the action, perhaps with a small incentive, or addressing common objections.
Cross-Sell/Upsell to Existing Telegram Customers:

Telegram Insight: Customer (identified by email from CRM) engaged poland telegram mobile phone number list with content in your Telegram channel about "Advanced Feature Y."
Retargeting Ad: On Google/Facebook, show ads promoting an upgrade to a plan with "Advanced Feature Y" or a complementary product.
Win-Back Campaigns for Dormant Telegram Users:

Telegram Insight: Users on your email list (originally from Telegram) who haven't interacted with your Telegram bot or channel for X days.
Retargeting Ad: Show "We Miss You" ads on Facebook/Google with a compelling new offer or valuable content piece to draw them back into your Telegram ecosystem or website.
Leverage Lookalike Audiences:

Strategy: Once you have strong custom audiences of your most engaged Telegram members (those who provided emails/phones), create "Lookalike Audiences" on platforms like Facebook. These audiences target new users who share similar characteristics to your existing valuable Telegram members.
Benefit: Scalable way to find new, high-potential users who are likely to respond to your Telegram content.
Phase 4: Measurement, Optimization & Continuous Improvement
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