What is first-party data?

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First-party data refers to data that a company obtains directly from its customers, that is, through the relationship between the two, whether through social media, its website, its contact center, etc. This information typically includes both very basic data (such as name, phone number, and email address) and more in-depth data, such as information about consumers' business activity.

First-party data is considered a company's most valuable engineer data trustworthy data . Furthermore, the company owns all of it and obtains it completely free of charge, as users themselves provide this data to the brand.

Having first-hand data is essential for the vast majority of businesses, especially when implementing customer loyalty strategies and developing relationship marketing to improve customer communication. Therefore, failing to collect this type of information can lead to significant financial losses.

The best way to keep your data safe and organized is to have a data management tool, such as Customer Relationship Management (CRM) .