Today we will see precisely what services a digital marketing agency offers. To know why to hire an online marketing agency , we must delve into what they offer. We take as a reference an online marketing agency that provides comprehensive services , which is known as 360º online marketing . Let's start by defining this concept.
Table of Contents
What is 360º online marketing?
The services of an online marketing agency
Online marketing strategy
Catchment
Conversion
Loyalty
The measurement
What is 360º online marketing?
Getting companies to achieve their goals in the online environment is not an easy task. However, the digital marketing services offered by online marketing agencies provide chairman email list companies with the most cutting-edge tools and techniques to help your brand take off or become established within the sector, standing out from the competition.
When a company is clear about the need to invest in marketing, the next question is: in what? There may be many strategies to follow and, due to lack of knowledge, we may not be clear about what is best for us. In this sense, 360º online marketing strategies are the most beneficial and interesting. However, it is best to have the agency's professionals advise you .
Within the services of online marketing agencies, as we have said, a global strategy can be developed, covering the different stages, techniques and phases of digital marketing . When they are used together and correlated, we speak of so-called 360º online marketing.
This type of strategy seeks to unite the different disciplines of digital marketing and online channels in order to exploit their potential to the maximum. None of the actions carried out in digital marketing are independent : the paid search strategy affects SEO or the management of an e-commerce's social networks affects its conversions, just to name a few examples.
The services of an online marketing agency
Comprehensive online marketing offers a set of services that cover everything from the beginning to the end of a potential client's buyer journey . These online marketing agency services are the following:
Online marketing strategy
The primary objective before starting a specific campaign will be to have a global vision of everything that is intended to be achieved . To do this, it will be necessary to define the objectives, establish a guide to follow and mark the course of action to achieve them.
Once the objectives are set, it will be time to establish the most appropriate services to achieve them, having previously defined:
Our audience, the profiles of the potential online market. Here it is important to define aspects such as the sociodemographic profile or tastes.
Direct and indirect competition.
The markets in which your product will have the greatest probability of success
The main indicators that will show us the degree of success of the actions
The most appropriate channels, taking into account the type of product or service and the audience.
According to experts like HubSpot, key digital marketing services range from creating content strategies to comprehensive metrics analysis. Below, we break down some of these services considering each stage of the buyer’s journey.
Catchment
Among the services offered by online marketing agencies, we highlight the following in the acquisition phase:
SEO positioning : This includes actions, techniques and strategies to improve the visibility and positioning of a website in the organic channel of search engines. This includes keyword analysis, optimization of web elements such as texts, images and videos, and arrangement of the elements to attract quality traffic and increase conversions.
SEM : Focuses on paid advertising on search engines, such as Google Ads, to increase traffic, visibility and conversions. It offers advantages such as results-based payments, fast effects, quality clicks and advanced segmentation (time, geographic, interests, etc.), allowing you to reach specific audiences.
Social Ads : Paid advertising on social networks such as Instagram, Twitter, LinkedIn or YouTube. It seeks to increase visibility, brand positioning, traffic and conversions, as well as improve audience interaction and perception on social networks.
Other techniques : Alternative online acquisition methods such as Email Marketing, which continues to be effective in B2B, and Mobile Marketing, focused on improving positioning in marketplaces to increase downloads, ratings and opinions.
Conversion and loyalty
Conversion
The work doesn't end when the user arrives at our website . At this point, online advertising agencies provide services aimed at optimizing the page to convert visitors into potential or real customers . That is, they use the appropriate digital marketing techniques and tools so that the visitor performs the action we want, such as registering for an event, buying a product or requesting information about a service.
All this activity is condensed into the creation of web design and programming. The most common formats, in addition to the web pages themselves, are online stores or landing pages for your advertising campaigns.
Loyalty
In this phase, the aim is to improve the company's long-term profitability and boost its growth through loyalty . This is a digital marketing strategy that permeates all digital communication about the brand, in line with the image and values that it wants to project on the Internet and social networks.
In this sense, the services offered by an online marketing agency are aimed at managing the presence on social networks, improving and monitoring the online reputation and content marketing to provide added value to users.
The measurement
What is not measured cannot be improved. Online marketing allows you to measure and correctly monitor the campaigns and actions carried out. In this way, clients can see first-hand the performance of the online marketing agency's services.
In addition, this allows for optimizing performance by knowing the target better, knowing which are the best sources, channels, messages, actions and media to use . All of this leads to a more efficient investment by deciding where to allocate resources through objective information.
If you are thinking about choosing an online marketing agency, in the broadest sense of the word, GO2JUMP offers a complete and integrated service to achieve maximum business profitability in the online environment. Its services are integrated, based on the 360º strategy.
