Promotional emails (discounts and special offers) : this is a type of personalized and segmented email, useful for increasing sales and reaching a specific group of customers.
Seasonal Promotional Emails : This is a branched email type used during holiday and seasonal changes. These emails are usually sent before the event and followed up shortly after, they are highly recommended for list of telegram users in cambodia retail because they can increase sales by up to 20% .
Newsletters are a type of informative email , used to update customers on company or industry news. They must be sent periodically and must contain valuable content .
When applying an inbound marketing strategy , it is highly recommended to send newsletters that contain useful and free resources , information, guides and industry news. Through these emails, you can create a regular appointment with users, improve brand credibility and increase traffic to your website.
In all the types of emails mentioned, it is important to apply a well-defined creative strategy , which is based on some fundamental elements:
Copy : the email text must be accurate and consistent with the images and context within it;
Visual : it is essential to take care of the graphic side of emails, from color to images. The latter must attract the user's attention and must be consistent with the context;
Tone of voice : the tone of voice is a corporate characteristic that is applied in all textual content used in the blog, landing pages, social networks and emails. It must be recognizable and consistent with the type of audience to which it is communicating.
Call to action (CTA) : they represent a call to action and are essential within emails because they allow you to increase traffic to your site and send the user directly to the desired page.
