Automation with the WhatsApp Business App (Basic)

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The free WhatsApp Business App offers limited, but very useful, automation features for small businesses:

Greeting Messages: Automatically send a customizable welcome message to new customers who send you a message for the first time or after 14 days of no activity.
Use Case: "Hello! Welcome to [Your Business Name]. How can we help you today?"
Away Messages: Automatically respond to messages received outside of your business hours. You can set specific hours of operation.
Use Case: "Thank you for your message! We are currently closed and will get back to you during business hours (Mon-Fri, 9 AM - 5 PM). For urgent matters, please visit our FAQ: [Link to FAQ]."
Quick Replies: Save and reuse frequently sent messages whatsapp number list as shortcuts. While not fully automated in the sense of a chatbot, it significantly speeds up response times for common questions.
Use Case: Type /address to quickly send your business address: "[Your Business Address]."
Catalogs: While not strictly "automation," having a digital catalog within WhatsApp allows customers to browse products independently, reducing the need for manual explanations.
2. Automation with the WhatsApp Business Platform (API) (Advanced & Scalable)
This is where true, sophisticated WhatsApp automation happens. The API allows businesses to integrate WhatsApp with their own systems and build powerful automated workflows. This typically requires working with a WhatsApp Business Solution Provider (BSP) like WaTheta, BotSailor, Dianahost, ADA, or others in Bangladesh.