Lead Generation (Getting Leads to WhatsApp)

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Before you can convert, you need leads. WhatsApp excels at this when integrated with other channels.

Click-to-WhatsApp Ads:

Strategy: Run ads on Facebook and Instagram (Meta's platforms) that feature a direct "Send Message" (to WhatsApp) call-to-action (CTA).
Why it converts: Low friction – users click the ad and are immediately in a chat with your business. This captures high-intent leads who are already on a social platform.
Tip: Use pre-filled messages in your ad links (e.g., "Hi, I'd like to know more about [Product/Service] from your ad.") to give context.
WhatsApp Links (wa.me) & QR Codes:

Strategy: Place wa.me links and QR codes strategically whatsapp number list across all your touchpoints.
Where to use: Website (chat widgets, contact pages), email signatures, social media bios, online directories, physical store, flyers, packaging, business cards.
Why it converts: Makes it incredibly easy for interested individuals to initiate contact without saving your number, reducing abandonment.
Lead Magnets:

Strategy: Offer valuable content (e.g., e-books, webinars, discount codes) in exchange for their WhatsApp opt-in.
Why it converts: Provides immediate value, building goodwill and ensuring consent for future communication.
II. Lead Qualification & Nurturing (Building Interest & Trust)
Once a lead messages you, the conversion journey begins.