Goal: Recover lost sales from customers who added items to their cart but didn't complete the purchase.
How it works: An automated WhatsApp message is sent to the customer (who has opted in) a short while after they abandon their cart. It includes a direct link back to their cart.
Example Message (Automated): "
Why it works: High open rates of WhatsApp messages mean these reminders are seen, and the direct link makes it easy to complete the purchase. Often includes a small incentive.
Real-world example: Tata CLiQ (India) achieved a 10x ROI and significant sales attributed to WhatsApp abandoned cart reminders with a 57% CTR.
Flash Sale Alerts & Exclusive Offers:
Goal: Drive immediate sales and create urgency for limited-time promotions.
How it works: Send a broadcast message to opted-in customers announcing a flash sale, exclusive discount, or limited stock offer. Use interactive buttons for "Shop Now."
Example Message: "