Conversational "Personal Shopper" or Advisor

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Why it works: High response rates on WhatsApp ensure you get valuable insights quickly.
Real-world example: Mudah.my (Malaysia) automates WhatsApp follow-ups to efficiently collect customer feedback.
III. Interactive & Brand Building Campaigns:


Goal: Provide a unique, interactive brand experience and guide customers through complex decisions.
How it works: A chatbot (or human agent) acts as a whatsapp number list virtual assistant, asking questions, offering recommendations, and answering queries.
Example: Flipkart (India) launched an "A Personal Shopper" campaign during sales, where a chatbot personified a famous actor, engaging users with quizzes, games, and personalized deals.
Why it works: Highly engaging, memorable, and can significantly boost conversions and brand affinity.
Recipe/Content Delivery (FMCG/Food Brands):

Goal: Increase brand engagement, provide value, and drive product usage.
How it works: Users message a number, and the brand provides recipes, cooking tips, or other helpful content via WhatsApp.
Example: Hellmann's "WhatsCook" campaign (Brazil) allowed users to send a photo of their fridge contents and receive a personalized recipe from a chef via WhatsApp, using Hellmann's products. Maggi Germany also sent recipes and cooking tips.
Why it works: Positions the brand as helpful and innovative, deepening customer connection.
Contests & Quizzes: