You might have questions like what to do next, what kind of content people will like, or say you're planning to launch another product or SaaS service. You can ask your followers questions, run polls, conduct surveys, and gain valuable insights.
Social media can help with content curation.
Through social media, you belize phone numbers can share not only your own original content but also quality content from industry leaders and other influencers. This positions you as a good social media neighbor and a reliable source of information.
Social media helps you leverage your brand to build partnerships.
You can connect with others in your industry with whom you can build future business relationships. You can also connect and partner with business owners and benefit from the same target audience for both businesses.
Top tips on how to get started
1. Find your passion to define your brand personality.
Your personal brand should focus on your expertise and passions that add value to the lives of others.
Start by finding an area of interest and narrowing it down to a specific niche. For example, Laura Roeder, founder of three successful SaaS startups, says her niche is teaching social media marketing.
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Make sure your personal brand is consistent and reflects both your and the company’s preferences and interests. Because people see your personal brand as different from the company’s, there should be no discrepancies.
A pertinent example is Elon Musk, whose personal brand is aligned with that of his companies Tesla and SpaceX. He is very active on social media, and his posts reflect the brand personality of his companies.
2. Increase your social footprint
Everything you do on social media or external social media contributes to your social footprint. To build your personal brand, you need to grow a social footprint that resonates with your audience.
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What you should remember is:
Instead of working on all social media platforms, focus on relevant social media platforms. LinkedIn is seen as the most suitable platform for SaaS founders, but contrary to that belief, other platforms like Twitter, Facebook, Instagram, and even TikTok can be used to gain thousands of followers and push them to other platforms. You can use a social media management tool to easily manage your different social media platforms.
Create social media profiles that reflect your passions and personality. Your bio/profile is the first thing people notice, and it should be warm and genuine. Use clear images. People want to see who they connect with.
Update your social media profiles completely and ensure all information is correct. Delete old accounts that you no longer use.
A catchy headline can add to your personal brand. You can use that headline as your banner image on social media platforms.
