Can First Database Help with Retargeting?

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Retargeting is a powerful marketing strategy that allows businesses to reach out to potential customers who have shown interest in their products or services. By using a first-party database, businesses can effectively retarget these users and increase their chances of converting them into paying customers. But can a first database really help with retargeting? Let's explore this question in more detail.
What is a First Database?

A first-party database is a collection of customer data that a business has gathered directly from its own interactions with customers. This data can include information such as email addresses, phone numbers, purchase Shop history, and other demographic details. By using this first-party data, businesses can create targeted marketing campaigns that are tailored to the specific needs and interests of individual customers.
How Does Retargeting Work?

Retargeting is a marketing strategy that involves showing targeted ads to users who have visited a business's website or interacted with its products or services in some way. By using tracking pixels or cookies, businesses can identify these users and display ads to them as they browse the web. This helps to keep the business top-of-mind and encourages users to return to the website and make a purchase.