To avoid such a disaster scenario, we suggest you discover 5 effective methods to create quality backlinks . So, ready to boost your SEO?
Illustration showing backlinks between different websites.
What is a backlink: definition
In terms of natural referencing , backlinks are inbound links that act as real bridges between web pages and direct Internet users to your content. But contrary to appearances, backlinks are not just links, they are above all open doors that are an integral part of your marketing strategy to increase the popularity of your web page. The icing on the cake is that they are also signs of trust that strengthen the authority of your domain in the eyes of search engines such as Google.
Please understand that there are two main categories of backlinks: dofollow links and nofollow links .
A dofollow link is like a green light for search engines. It signals that this link should be followed and a direct connection should be made between the targeted URL and your site. Conversely, nofollow links tell robots and crawlers to move on, not to follow them, which, in SEO jargon, classifies them as less relevant . However, do not underestimate them! Nofollow links help give your website a more natural netlinking profile, in addition to potentially generating traffic.
In summary, if your goal is to climb the search results and place yourself at the top of Google's ranking, dofollow backlinks are your allies of choice. But never neglect nofollows which also have their role to play in a balanced content creation strategy . They enrich the internal mesh of your site and attract quality traffic.
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Why are good backlinks essential for a website's SEO?
Now that you better understand what a backlink is, the question is what is their interest. Concretely, these inbound links form a real lever to improve your positioning on Google and other search viber database engines. Indeed, the quality and quantity of your backlinks are perceived as a real sign of authority of your domain. The more your links are relevant and come from reference websites, the better your site is placed in the search results. It's as simple as that!
But that’s not all. Backlinks also have the power to drive new traffic to your site. Imagine a compelling article on a popular blog or a mention in a social media post that includes a link to your site. Readers are intrigued and click through to discover your content. That’s the magic of backlinks: they serve as both an SEO tool and a catalyst for your online reputation .
Your netlinking strategy must therefore integrate the creation of relevant dofollow and nofollow backlinks , which will generate a significant return in terms of traffic and Google ranking. And it's not just a question of SEO! It is above all a major challenge to increase the popularity and visibility of your company on the Web.
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What is a good backlink?
Before diving into creating an effective netlinking strategy to generate quality backlinks, let's understand together what defines a high-performance backlink. Indeed, keep in mind that a low-quality inbound link can have the opposite effect of what you are looking for and harm your SEO on Google.
If your goal is to increase your visibility on the web, there are certain factors you need to focus on.
Domain authority : often rated from 1 to 100 by SEO tools , and which reflects the reputation and credibility of your site on the internet;
Page trustworthiness : A quality backlink that helps increase your reputation comes from a secure website, with a low spam score;
Relevance of content : to avoid being considered spam by Google, make sure that the link is in harmony with the content of the page where it is inserted;
Dofollow and nofollow links : as we have seen previously, if dofollow links are essential to transfer “link juice” to your website, a balance with nofollow links remains vital for a sustainable SEO strategy;
The anchor of the link : this element must be in line with the surrounding text and include the appropriate keywords to improve your ranking on the search results pages;
The quantity of links and their placement: avoid backlinks placed in the footer or on the sidebar, as they are often perceived as advertising and do not help your SEO.
5 Tips for Building Quality Backlinks
Now let’s get down to business: how do you create quality backlinks (and websites to place them on)? Here are 5 foolproof techniques that will help you improve your netlinking strategy and naturally boost your site in search engines and results.
