The use of keywords and their research – that is, keyword research – are very important practices for positioning yourself better in the SERP, understanding what people are looking for online and what content to offer them.
What is Keyword Research (KW Research)
KW Research is the research, selection and study of words and phrases that users use online when doing their searches.
It's useful because it helps you understand how people move to get the information they're looking for.
Selecting the relevant ones is essential to allow a given business to better position itself online and grow compared to competitors .
How is KW Research done?
To find keywords you can use some tools such as: Google Keyword Planner, Ahrefs, SeoZoom , to name a few.
The SEO specialist will then understand their relevance and suggest which ones to use in the text based on the sector and the objectives to be achieved.
Why is keyword research important?
As we mentioned, search engines today reward sites that create written content for people .
Knowing what they are looking for, therefore, allows mexico whatsapp mobile phone number list you to really respond to their needs . Furthermore, the use of specific keywords, both primary and secondary, inserted in the text in a natural and readable way rewards the positioning of the article or website on search engines. Planning .
Building a project , starting it and controlling it step by step are all phases that require more managerial skills. It is necessary to define the objectives (leads, storytelling, visibility), the metrics (visits, fans, conversions), the tools and the team to achieve them. At the same time, it is essential to know how to communicate, control progress, evaluate costs and quality of work . These are some skills and some key steps, to which a project manager must pay particular attention to build and coordinate a more or less complex project.
Strategic Vision . Thinking strategically means bringing into play multiple internal and external aspects of the person to outline an overall vision that well represents a hypothesis of a future scenario. To fuel your strategic competence, you need to know objectives and tools but above all, you need to have a good dose of experience and expertise in the sector and the reference market. Through the analysis and testing of case studies - positive and negative - a strategy is developed, which can then be refined and planned together with your team.
Want to learn more about this topic? Read also:
