To do this, most people choose to send press releases. However, these are not always effective and there are other methods that also work very well. The point is to get the press to talk about your company, what you do, how you do it... so today we are going to give you a few tips with (invented) examples included so that you can get into the press.
How to get into the press
Get in the press by sending a Press Release (PR)
As we have mentioned, press releases are the most common method used by brands when it comes to appearing in the press.
These are short, news-oriented articles that serve to announce any new developments, milestones and relevant information for both the company and its customers. For example, the launch of a new product that will revolutionize the market, a change of management after years of being run by the same family, obtaining a large investment... the purpose of press releases is to tell a relevant story, something that adds value to the user and is of public interest. But how do we get our press hong kong telegram data release published? Let's go step by step.
Good database
Creating a good database with different media outlets that you would like to appear in is essential when creating the Press Release. If you know the type of media outlets, it will be easier for you to write it thinking about the type of readers they have and the information they are looking for.
Don't ignore the media specialized in your sector, they will undoubtedly be key to positioning your company. It's fine to send it to generic media, but your Buyer Persona will undoubtedly be there.
First contact with the media
Once you have sent the Press Release, it is time to make initial contact with the media. To do this, you can call them . But always call them with a pretext beyond the fact that you have sent them a press release. For example, you have seen that they have talked about a study that is interesting and that you can provide more information, among other options that may arise.
