What are we forgetting that we continue to fail at when selling?
I intend for us to learn together how we can increase the value of our business through the customer's perception of our brand and how to carry out simple but high-impact actions to, once and for all, sell more.
Customer value is more important than price
Have you ever bought a product, even if the price wasn't the lowest, just because of the service? As a customer, you are willing to pay more just for the quality of the service, for the ease of purchasing it, or because it offers you some extra that can benefit you. This is called creating value for the customer.
Creating customer value is all the benefits, tangible and intangible, that your customer gets from your brand, which makes your product irresistible and makes them decide to buy from you and not from someone else.
Because it's not always about price. We often think that all we need to do is create a product or service and hope that it sells itself. But the reality is that today's consumers no longer just buy products, they pay for the experience and the value they get from it. That's why, more than a good product at a good price, to increase sales we must create value.
The simplest action to give value to your client and increase sales
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5 Actions to create customer value and increase sales
Creating value for the customer is not the result of a single action. Marketing trends in these times of immediacy and where the customer has a voice, are leaning more towards a purchasing experience that focuses on them.
But creating value is not the result of a single action. There are advanced studies on customer behavior and how it creates the perception of value , but there are also simple but highly effective actions that you can implement now and that will help you increase sales.
Let's start with these 5.
1.- Take care of the user experience.
From the moment the customer discovers you and your product until they click on the buy button, there is a path that we call the customer journey. What do you think will happen if this journey is full of bumps and setbacks? Yes, they will probably drop out before making the conversion.
That is why it is so important that our customers have a pleasant and fast shopping experience that they can complete with the least resistance.
To do this, we need to know and understand our clients and their pain points . If we know their tastes and needs, we can offer the treatment and solutions they are looking for and, without a doubt, their perception of value about our business will increase.
2.- Provide value: give before receiving
We often feel that creating and sharing gambling database valuable content does not give us benefits because many of those who consume it do not buy. And it is true that conversions do not always come, but sharing valuable content for our audience will always be a win-win because:
When you share valuable content on social media, blogs, newsletters and other media, you establish yourself as an expert and gain authority, increasing the chances that your business will be the first option your customer will consider when they need to solve a problem.
You educate your audience to be more aware of the importance of investing when it comes to getting solutions. Vilma Nuñez says it: “an educated customer is a customer with an open wallet.”
Giving before receiving is a formula that I have applied since the beginning of my business and it is responsible for giving me a loyal community that resulted in the PinClub, the first Pinterest membership in Spanish but that goes beyond Pinterest covering different areas of marketing, entrepreneurship and personal development for the entrepreneur and of which I am very proud. The progress has been slow, but continuous and is the result, in part, of the amount of valuable content that there is on my blog (more than 110 posts), on my social networks and email.
3.- Commit to quality
We cannot talk about creating value for the customer without taking into account the quality of your products and services . And not only when we talk about high-ticket products, but also those lower-cost products and even the free resources that come out under your brand must be quality products.
And it is true that cost may be a concern, since quality products require a greater investment of resources, but lowering the standard to have lower prices is not acceptable if you want to create value for the customer.
4.- Encourage open communication with your client
I'm sure that more than once, scrolling through social media, you've seen a product that interests you, is attractive, and that you need. Then you take the next step and comment or send a direct message requesting information and the response never comes.
Would you insist on buying it? I highly doubt that, with the number of businesses and brands offering their products, with an algorithm designed to show you the thousands of alternatives available, you would be willing to insist.
Communication with your customer, both during the sale and after-sales, is undoubtedly one of the most determining factors in the purchasing decision. Personalized, friendly and open communication is much more effective in increasing sales than any marketing strategy.
5.- Create truly “irresistible” offers
5 simple and effective actions that help you give value to your client
It's true that value matters more than price, but that doesn't mean we can't create offers that make customers choose you over other businesses and brands.
The phrase “I have an irresistible offer,” used by everyone, must be relevant if we really want our customers to perceive its value.
An offer that increases customer value and helps us sell is one that offers additional benefits in addition to the main product . Accompany it with testimonials, highlight the benefits and don't forget social proof. A good offer is essential to increase sales.
These are 5 simple but effective actions that help us create value for the customer. Remember that the greater the value, the greater the satisfaction: it is the best way to increase sales.
If you need help implementing them, count on me. Together, in a 6-week mentoring session, we will analyze your business, design and execute a strategy to scale your business. You will have a roadmap with the step-by-step to create value and increase sales. Book your free call here and let's talk.
