However, as an agency, without knowing your company or knowing exactly what you need, we can give you a few tips on what you shouldn't do if you want your B2B marketing to work.
10 Marketing Mistakes B2B Companies Make
Marketing strategy not defined
Do the words Marketing Plan ring a bell ? This document is essential for carrying out any marketing strategy. Without this document, we can ensure the failure of your strategies.
As we have already mentioned in some previous posts, B2B marketing is a little more complicated than B2C, since the latter is not aimed at the end customer. This is why marketing strategies have to be very well defined . Within a marketing plan you must be clear about:
Goals
KPI's
Actions to be taken
Channels you will use
Who are you addressing?
Budget that you are going to allocate to each action
Type of campaigns
Etc.
Without all this information, your strategies will not get the expected results.
Unoptimized website
Do you do SEO?
Do you have a blog?
Is your website responsive (adapts to any type of device)?
Are all the links correct?
Do you follow a Linkbuilding strategy?
Do you take into account the User Experience (UX)?
All this and more is what you need to take into account to have an optimized website that helps you gain visibility and positioning for your company.
Getting low-qualified leads
The objective of marketing strategies, such as email marketing, is to get leads , that is, potential customers who perform an action and end up becoming real customers .
But to do this, you must have very clear and well-defined actions, that is, reach only those customers who may be really interested in your products or services.
Targeting the wrong buyer persona or target audience
Somewhat related to the previous section, it is important that you have your Buyer Persona or ideal client very well defined, that is, who you should direct your messages to and how you should do it.
Targeting the wrong Buyer Persona will not increase your sales or your visibility since you will not attract their attention and they will not show any interest in what you offer.
Does not offer deals or promotions
A good way to make your campaigns and strategies work is by creating india telegram data offers or promotions . For example, if your product is an ERP, a business management software, offer demonstrations of how it works, explaining the advantages that its integration into a company can bring.
You can also make offers based on the time of year or give them a trial period so they can test its operation and get used to it. Surely if they try it, they won't want to be without it.
Not testing the actions performed
Performing A/B testing is a good way to find out which actions and strategies work best for your company. For example, don't stick with the first version of an email, but change the subject, the position of the CTA, the image, etc.
The goal of A/B testing is to get the most out of your strategies.
Rigor and perfectionism above all
Details are important, such as spelling mistakes, broken links, whether all images are well optimized with an alt title, or whether pages have meta descriptions and SEO titles.
