Performance Max is a new type of Google Ads ad that focuses on maximizing performance through the advanced use of AI.
Unlike traditional campaigns, P. Max offers greater coverage of advertising networks, including all available placements: Google Search, YouTube, Gmail, Discovery, Maps and Display Network.
google ads performance max placements
They are organized into Asset Groups (essentially ad groups) including images, texts, assets, feeds, videos, etc.
Each Asset Group has its own “audience indicator,” which is an audience segment that contains custom segments (keywords and competitor sites), sets of users who have already interacted netherlands whatsapp mobile phone number list with your business (“data”), interests, and demographics .
There are also Card Groups (product) if you use a product feed. With Card Groups you can further segment the products available to you in the feed.
Advantages and disadvantages of P.Max Google Ads campaigns
One of the main benefits of Performance Max campaigns is automatic bid optimization .
Thanks to Google AI, in fact, the system is based on various signals (searches, interests, previous visits, etc.) and continuously learns, adapting in real time to improve the results obtained by the ads.
What's unique about this type of campaign is that it uses contextual data to improve the relevance of your ads, providing more effective targeting and increasing the likelihood of conversion.
Performance Max campaigns have replaced Google Ads Smart Shopping campaigns , and it is no coincidence that they are particularly effective for e-commerce , given that they can also manage a product feed (which however is not mandatory).
