In reality, making different variations , thinking a little more about the calls to action or the problems to be solved by your audience , allows you to create a greater number of ads that will inevitably obtain different CTRs.
CTRs on ad variations will be lower in some cases, but in many other cases you will get better CTRs, which will benefit your campaigns and their Quality Scores .
Furthermore, even with ads you can select the target you want to reach, excluding the off-target audience.
For example, if you sell Fiat spare parts (and only Fiat), it is best to also specify in the ads that you only have that type of spare parts available, not those of other brands.
The goal is to reduce off-target clicks to the maximum new zealand whatsapp number data extent possible, resulting in savings on clicks and improved conversion rates.
4. Google Ads Landing Pages
The criteria that determine the quality score of Google Ads campaigns include:
the expected CTR,
the relevance of the ads
the landing page experience .
This last point, relating to user landing pages, is the most difficult “piece” of the pay per click strategy to intervene on , because it probably also requires the involvement of a developer and/or web designer.
Furthermore, web design and landing page effectiveness are not an exact science…
However, it is not just a question of user experience, but also of correspondence between the texts of the advertisements and the landing pages : it is important to align the copywriting of the advertisements with that of the landing page.
This will not only help improve the quality score of your campaigns, but also the consistency of communication between your ads and landing pages.
Even on landing pages, you can try to further filter the audience, right from the start, in the very first texts on the page, so as to further optimize your message.
We have talked a lot about landing pages or landing pages , if you want to know more, in our blog.
Let's quickly summarize here some very central aspects to improve them in terms of conversions:
Insert the action you want from the beginning : a button to click, a contact form.
In the first part of the page, summarize all the relevant information that you want your ideal target audience to read.
Always within the user's first scroll, identify and clearly communicate your unique selling proposition , that is, the element that makes you special.
Make extensive use of multimedia materials : photos, videos, audio, graphics…
Be varied in the information you communicate: also use tables, highlighted numbers, bullet points , etc.
Social Proof : If you have it, display customer reviews of your service or product.
Do A/B testing : on the texts themselves, on the images, on the contact forms, et
