Related to the previous point, your content on Instagram should not be overly promotional.
Instagram ads must be well segmented towards your target audience , with content that is of interest to them and encourages them to interact. These advertising campaigns are the third leg on which the B2B strategy on Instagram is based, since it allows you to access users beyond your brand's followers.
The conversion funnel is the journey that prospects take list of telegram users in netherlands from when they first visit the website until they finally make a purchase and thus become customers.
The ideal sequence of the conversion funnel is:
Visit the website.
Leave your contact details to receive additional information and thus become a lead.
Consume the content we send you via email.
Make a purchase and become a customer.
The term conversion funnel comes from the fact that it is normal for there to be many visitors at the beginning of the funnel , but the number of users gradually decreases throughout the different phases.
Stages of a conversion funnel
The conversion funnel is usually divided into three distinct stages:
TOFU or Top of the Funnel. In this initial phase, techniques are applied to attract and capture prospects. The main objective here is to convert anonymous visitors into leads who have provided some information that allows us to contact them. A common strategy to achieve this is through lead magnets: valuable content in the form of eBooks, templates, studies, etc., which the user can download by simply leaving their contact information.
MOFU or Middle of the Funnel. In this intermediate phase, the objective is to qualify the leads, helping them advance in the conversion funnel to become first Marketing Leads (MQL, when they show interest in your product or service) and then Sales Leads (SQL, when they are close to the moment of purchase decision).
