Before you start implementing fully digital programs and tools, you should be clear about which digital projects you want to carry out . Below is a list of recommendations.
Creating a database of contacts and clients.
Creating a CRM.
Creating differential customer experience management processes.
Review and creation of websites and blogs to increase audience engagement .
Definition of the content strategy.
Identification of digital businesses, products and processes, as well as specific KPIs.
Digital marketing plan, social media, digital list of telegram users in france reputation and multi-channel management.
Digital deployment, analysis and optimization
Develop a continuous improvement process: plan, carry out, measure and act. It is essential to consolidate a learning attitude by admitting and correcting errors in order to move forward in times of change.
Ultimately, digital transformation is not only based on adapting to technological advances , but is a process that involves all the people in the same organization and involves new organizational elements, as well as a redefinition of roles .
In particular, the figure of a new executive as the main actor in this transformation is acquiring a relevant importance: the Chief Marketing Strategist (CMS) or Director of Marketing Strategy. This new figure is responsible for combining capabilities in the area of creativity as well as technological knowledge. His main function is to align business objectives with the technological capabilities of the solutions offered by the marketing field and facilitate internal processes, as well as promote new business models.
