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What to look for in brand campaigns?
If you decide to create a brand campaign in Google Ads, make sure you know what matters. This group includes:
brand keywords;
exclusions from other campaigns;
analysis of results.
Let's take a closer look at these elements.
Keywords
Campaigns can be divided into:
Brand-focused campaigns – in this case, you morocco telemarketingg should only add a keyword phrase in an exact match. For example: “Wesoły Plac Zabaw” will only be displayed when someone types “wesoły plac zabaw” into the search engine. If someone types, for example, “wesoły plac zabaw opinie”, the ad will not be displayed.
Brand and keyword-focused campaigns – in this version, the ad is displayed more broadly for a larger number of phrases, e.g. "Happy playground access", "Happy playground how to dress".
If you have a company with a strong and popular brand, this division of activities may work well.
SEO
Exclusion in other campaigns
If you want to evaluate the effectiveness of your actions:
Do not add your company name to keywords in general campaigns;
Add an exclusion containing a phrase with your company name.
The above actions are important because, without excluding, it may happen that ads are displayed in generic campaigns for branded phrases. This will reduce the visibility of your specially created campaign, and it will make it harder for you to analyze its effectiveness.
Results Analysis
It is worth monitoring all the activities you perform within Google Ads. Analysis helps determine the effects of such a campaign. It may turn out that it will be necessary to strengthen other types of campaigns. Each such situation should be analyzed individually, thoroughly examining your Google account. Our specialists can help you with this.
What should you remember in brand campaigns?
If you are taking on Google Adwords (Ads), remember that when running a campaign for a brand, you should exclude its name from other campaigns in which you promote products or services. Yes, we have already mentioned this, but it is worth emphasizing. This approach gives you the certainty that customers who know the brand will reach the cheaper brand campaign page. In turn, through other campaigns, you will acquire people who are looking for a specific type of service or product.
If you want to improve your sales results and protect yourself from being taken over by your competitors, you've come to the right place. We encourage you to contact our representative who will help you improve your company's brand advertising.
