In this blog post, we tell you what guerrilla marketing is , the most common types of this strategy , and the advantages it offers to companies and brands . In addition, we give you some tips for implementing a guerrilla marketing campaign .
Regarding the latter, it is essential to have specific skills and knowledge in marketing. For this reason, studying the online Degree in Marketing from the European University can be key to boosting your success in this field.
What is guerrilla marketing?
Guerrilla marketing is an unconventional overseas chinese in usa data advertising strategy that seeks to capture the attention of the target audience through a creative and striking approach . Unlike traditional marketing, which usually depends on large budgets, guerrilla marketing seeks to generate a memorable impression with limited resources, based on surprise, innovation and creativity.
Its essence lies in thinking outside the box and taking advantage of unexpected situations to promote a product, service or message. It can manifest itself in various forms, such as urban interventions, participatory events, artistic installations and viral actions on social networks, always seeking to generate a surprising and lasting impact on the public.
Types of Guerrilla Marketing
There are different types of guerrilla marketing, adapted to the needs and objectives of each company. Some of the most common examples are:
Street marketing
Use urban and public spaces to carry out actions that surprise and attract attention. This can include artistic interventions on sidewalks, participatory activities on the street or ephemeral installations.
Ambient marketing
It focuses on creating surprising advertisements in unconventional places. This tactic uses everyday surroundings to convey messages in unexpected and creative ways, capturing the audience's attention in a unique way.
Buzz marketing
It seeks to generate excitement and anticipation by creating buzz, intriguing events or campaigns that encourage word of mouth. The goal is to create a buzz around the brand or product.
Viral marketing
It is based on the creation of shareable content that spreads quickly across digital platforms. Viral videos, memes and social media challenges are typical examples of this strategy.
Point of sale experiences
It involves creating unique and memorable experiences at the point of sale. This can include interactive demonstrations, free samples or exclusive customer events.
Digital Guerrilla
Aim for online presence through creative strategies, such as viral social media campaigns, interactive content or games that engage the audience in innovative ways.
Ambush Marketing
It consists of associating the brand with popular events or places without being an official sponsor. It takes advantage of the attention generated by mass events without incurring the costs of direct sponsorship.
Guerrilla tactics in print media
It involves the creative use of print media, such as newspapers or magazines, to capture attention in unusual ways. This may include interactive ads, surprising inserts or disruptive designs.
What are the advantages of guerrilla marketing?
Guerrilla marketing offers numerous advantages for companies or brands that decide to implement it:
Guerrilla marketing stands out for its affordable budget , achieving a significant impact with limited financial resources. By relying less on large advertising budgets, companies maximize the effectiveness of their campaigns without making exorbitant investments.
In environments saturated with information and intense competition, guerrilla marketing gives companies the opportunity to differentiate themselves through a creative approach that builds a unique identity, attracting the public's attention.
By adopting creative and unexpected strategies, guerrilla marketing establishes stronger emotional connections with the audience . These memorable experiences can resonate deeply in the minds and hearts of consumers.
The unusual and surprising nature of guerrilla marketing generates positive word of mouth and attracts media attention, which amplifies the reach of the campaign. People share their experiences on social media and other channels, generating additional exposure.
Guerrilla marketing is effectively implemented in a variety of environments thanks to its adaptability. Its flexibility allows businesses to reach their audience in different contexts.
Guerrilla marketing campaigns have the potential to generate greater brand recall due to their impactful and memorable nature. The unique and creative experiences associated with them stay in the audience’s mind for longer.
By generating positive anticipation, guerrilla marketing creates excitement around a brand, product or event . Novel strategies help build favorable audience expectation.
