We know that you will need to hire talent for this role in the future. Therefore, we have developed a comprehensive manual to make your job easier. This is the second post in the series.
Here are the posts related to the topic of Sales Manager:
What is a Sales Manager?
The 5 skills that a Sales Manager must have. (This post)
The 5 tools you should consider in a Sales Manager.
The 5 KPIs you should consider in a Sales Manager.
The 4 questions you should ask in your interview with a Sales Manager.
In this post we will explain the skills that a Sales Manager needs to perform his/her daily tasks.
1. Strategic planning
Strategic planning is a logical process that helps in the formulation and selection of objectives for a company. It provides a realistic framework for company leaders to assess their position.
In this case, strategic planning allows coordination between the product, marketing, customer service and administrative areas. Thanks to this, it considers potential risks and prepares to face them in the best way. Thus, achieving the allocation of company resources for each area.
The sales manager uses strategic planning to give his team a sense of direction, explaining how each task contributes to the area's objectives and, consequently, to the company's goals. In addition, strategic planning encourages the constant analysis of business opportunities, which promotes the growth and development of the area.
2. Effective communication
Effective communication is the ability to listen attentively and express intentions assertively. It is characterized by being clear, concise, concrete, polite and complete. In other words, effective communication occurs when people in a conversation understand and interpret the message in the same way.
Sales managers use effective chinese overseas asia phone number data communication to build a bond with their team and express the department's plans and goals, as well as to coordinate with other areas of the company. They also use it to understand the needs or concerns of customers and offer relevant solutions. Finally, the professional uses this skill to present the product or service to potential customers.
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3. Negotiation skills
Negotiation is a process in which two or more parties reach an agreement. In the business world, negotiations are competitive because each party wants to come out better off.
A sales manager uses his or her negotiation skills when dealing with clients and administrative staff. This is because part of his or her role is to be a bridge between the two. The professional also uses his or her negotiation skills to collaborate with other departments and reach agreements.
4. Leadership
Leadership is the ability of an individual to influence, motivate, organize and execute actions that lead a group to achieve its objectives. In sales, this ability involves guiding employees according to the company's values.
A good leader has coaching skills. That is, he is responsible for educating his subordinates, giving them tools to improve their skills and motivating them to take on new challenges.
The Sales Manager uses his leadership skills to train his team and motivate them to meet the desired objectives. This results in improvements in the company's overall results, greater brand reliability, better sales performance, transparent communication and a good working environment.
5. Customer orientation
Customer orientation is an attitude that aims to satisfy all the needs of a company's customers. This philosophy considers the needs, perceptions, satisfaction levels and preferences of users to design sales strategies and personalized service.
The Sales Manager uses customer orientation to create communication channels with customers. In this way, he is in charge of advising them and improving loyalty, which contributes to the growth and success of the area.
Conclusion
Now you know the most important things about the Sales Manager position. Keep this in mind when you begin your next recruitment process. Remember, the important thing is to know the main characteristics of the position you are interested in.
Here are the posts related to the topic of Sales Manager:
What is a Sales Manager?
The 5 skills that a Sales Manager must have. (This post)
The 5 tools you should consider in a Sales Manager.
The 5 KPIs you should consider in a Sales Manager.
The 4 questions you should ask in your interview with a Sales Manager.
If you are looking to recruit your next Sales Manager 100% online, now is the best time to start a free pilot with Aira and update your recruiting tools. Schedule a call with us!
