Maybe you just bought a cool new product and want to post panama telephone number data an unboxing video on your YouTube channel. Whether you realize it or not, both of these examples are examples of user-generated content (UGC). In this guide, you will learn how UGC content can benefit your brand and how you can use it effectively in your marketing strategy, and a few more things: What is User Generated Content (UGC)? User-generated content (UGC), or consumer-generated content, is brand-specific content created by individuals rather than brands, often in response to users' experiences with a product or service.
Unlike branded content, user-generated content showcases real opinions, emotions, and experiences that other consumers can trust and relate to. Including UGC in your digital marketing strategy shows that people trust your brand enough to talk about it organically. In fact, 97% of business-to-business (B2B) customers cited testimonials and peer recommendations, both types of UGC, as the most trusted type of content ( Demand Gen Report ). Now that we know what UGC content is, let's learn about the responsible people who create such content.
When consumers share about a brand on social media, they can influence their followers’ purchasing decisions. According to Adweek , 85 percent of people say UGC is more effective than content created directly by brands. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and posted on social media or other channels. UGC comes in many forms, including images, videos, product reviews, testimonials, and even podcasts.
