But being present on social media is just the beginning. Now that you're on it, you have to try to become more professional in order to get the most out of social media. And, among other things, avoid wasting time changing pages, advertising accounts or looking for options or passwords so that you can focus on what's really important: your business.
For this, Facebook, which also includes 99 acres database Instagram and WhatsApp, makes its Business Manager available to us . You've probably heard about it before, but what is it for? When should you use it? How does it benefit you?
What is Facebook Business Manager for?
As its name suggests, Business Manager is a manager for your business or businesses within Facebook. We use it to group our Facebook pages, Instagram, product catalogues, advertising accounts, pixels, payment accounts, etc. This gives us the possibility of not only having everything organized and with quick access , but we can also give third parties access to all these properties with the exact permissions that each one requires, without having to establish personal “friend” relationships on Facebook.
For example, if you have a women's hair salon with corporate pages on Facebook and Instagram, but over time business is going well and you decide to open a second hair salon for men, you can group all your pages and locations in your Business Manager to have everything more at hand when managing them.
But if you also decide to have an agency manage your social media or launch various advertising campaigns on Facebook Ads, you can also integrate your advertising accounts into Business Manager and link the agency you are going to work with as a partner. This will allow you to give them access only to the properties you want them to manage (X pages, X advertising accounts, etc.) and grant them the permission that best suits the function they are going to perform, with the advantage of not having to establish personal ties with the agency workers and being able to easily withdraw their permissions if at any time you decide to stop working with them.
