The Covid-19 pandemic has caused e-commerce purchases to increase in recent months , but also caused visits to physical stores to decrease.
Only 3 in 10 consumers say amazon phone number data they maintain the same frequency of visits as before the pandemic , while 17% of Spaniards say they prefer to go to local stores to do their shopping.
In today's post we tell you the main conclusions we have obtained from this study.
Mailboxing , the star channel for receiving information
The favourite medium, despite all the digitalisation, remains for more than 50% of those surveyed the paper brochure via letterbox , repeating as the winner on the podium in 2020 and 2021. In 2019 , the winner was email, with letterboxes coming in second place.
The multi-channel approach and trend towards hybrid strategies are evident , as physical stores continue to be one of the most important sources for communicating these promotions and offers to the consumer, and they coexist with more traditional channels such as television ( 2020 being the year in which the most television was consumed ) and digital channels such as email or digital brochures, a new player in this study.
Fewer visits to physical stores, but higher average ticket
According to this report, the number of visits to physical stores has decreased , but the average expenditure has increased when visiting them, according to 47% of respondents. In addition, 6 out of 10 respondents still prefer to see the product before purchasing , so mobility restrictions have not affected this aspect.
The physical shopping experience remains
The most valued aspects of a purchase in a physical store are the ease of finding a product and personalized attention .
The decoration , the arrangement of the items or the atmosphere are aspects that the consumer continues to value positively, and in this sense, the pandemic has forced physical stores to adapt to the new measures.
