What is link building?
Link building is the process of obtaining quality external links pointing to your website . These links, also known as backlinks , are considered “votes of zalo phone number data confidence” by search engines. They consider that if many pages outside of a brand link to it, it means that its content is relevant and useful.
These links are accompanied by an anchor text , which is usually a keyword. For example: “that’s why you need a professional website design .” With this network of links, the domain or page gains greater authority and better positioning in search engines . Ultimately, the goal is to achieve more popularity, more organic traffic and, consequently, more potential customers.
link building strategy
The importance of link building
The objective of SEO is to appear among the first organic results, since they are the most visible. Link building is part of the Off-page SEO strategies , since it is carried out outside the website. And although there are experts who consider it an ineffective technique, many others believe that it is essential. Mainly for these reasons:
Improve your rankings. Getting other quality related websites to link to yours helps you rank your keywords better.
Increase authority and reputation. Links from relevant and trustworthy websites help improve your website's reputation and popularity.
It helps speed up indexing. The more links your website receives, the more likely it is that search engines will discover, crawl and index it.
Link building strategies
Below we explain some of the most commonly used strategies:
Content marketing. Creating relevant content on our topic is undoubtedly one of the best ways to attract natural links from other websites.
Guest blogging. This technique consists of writing articles as a guest for another blog in the sector. Collaborating on other blogs with links to your website is an interesting way to attract the interest of potential clients.
Participate in blogs and forums. Answer user questions in forums that discuss topics related to your brand. Comment on authoritative blogs that provide value to the user and never spam or simply advertise.
Links on Social Networks. Social networks allow you to easily share your content and facilitate interaction.
However, there are other ways to do link building. For example: participating in directories, buying links from media outlets, publishing press releases or collaborating with influencers. You should carefully study the strategy you want to follow and periodically measure the results.
SEO strategies
Good practices
Good link building practices are primarily about avoiding black hat techniques. These techniques, which are based primarily on tricking Google to achieve quick positioning, lead to penalties. On the contrary, you can follow these recommendations for an optimal strategy:
– Avoid always repeating the same anchor text or words in which the link is inserted. This makes them less natural and may look like spam in Google’s eyes.
– Prioritize quality over quantity . It will do you little good to receive many links if they are not relevant or related to your sector. Ask yourself: What does it offer to your target audience?
– Place links strategically and coherently within the content, in images, buttons, etc. As long as they add value and are contextualized.
– Avoid poor quality backlinks and “link farms”, which are pages created to provide links. The reason is that they negatively impact web positioning.
– Conduct regular audits of your link building strategy. This will help you detect toxic links or identify broken links, which penalize and diminish the authority of your website. You can use tools such as Semrush or Ahrefs to help you.
