Effie, the global leader in marketing effectiveness, will join Ascential’s Lions division to expand its offering for the creative and marketing industries, it was announced in a statement yesterday afternoon.
The events, intelligence and advisory vk phone number data company (which was acquired by Informa weeks ago) has signed an agreement to acquire Effie's commercial assets (subject to regulatory approval).
Ascential will also embark on a long-term partnership with nonprofit Effie Worldwide to found The Effie Lions Foundation, which will be dedicated to educating the next generation of talent by offering training to all marketing students, especially those underrepresented in the marketing community. Additionally, it will provide a home for Lions’ existing nonprofit initiatives and provide access to some of the division’s digital products, maximizing reinvestment in the industry.
Philip Thomas, CEO of Ascential, commented: “The coming together of Lions and Effie is a powerful testament to the fact that marketing effectiveness and creativity are inextricably linked. Every enlightened business knows that creative and effective marketing drives growth. This landmark partnership will complement the insights and intelligence on marketing and creative effectiveness that Lions already offers through WARC, The Work and Contagious, giving marketing leaders around the world the data and evidence they need to champion creative marketing that matters. Meanwhile, the creation of The Effie Lions Foundation will educate and inspire our industry, and expand the opportunities available to everyone to build a career in creativity and marketing.
