Then, we match those visitors with a contact database to tell you where they work and who to contact. Even better, you can track what pages they view and filter by intent. For example, you can create a custom filter to view people who have visited your ebook page, but didn't hit the "download" page — meaning they were interested enough to view the form but failed to fill it out.WebinarsSimilar to gated content, webinars offer users virtual classes or training in exchange for an email address. The problem is most businesses only ask for an email address — which means you end up with a list of email addresses but no idea if those users fit your ideal customer profile (ICP.
) Of course, you could turn that list over to your SDRs to qualify. You might end up cameroon email list 371983 contact leads with a handful of decent leads after investing time and resources to promote, launch, and host your webinar. Luckily, there's a better way. Rather than just asking for an email address, use the form to ask other qualifying questions. For example, Leadfeeder uses educational webinars to gather leads and qualify them by asking for registrants' country, company, and position. Here's a screenshot of a recent webinar for context.Screenshot of a Leadfeeder webinar landing pageYou could also ask for information such as their industry, size of their company, or other information you need to determine if they fit your ICP.
Sure, you might get fewer registrants if you have a long-form — but you'll spend less time sorting the good leads from the bad. Paid ads Between the fall of organic reach on social media and the end of third-party cookies, sometimes you have to pay to play. Paid ads through networks like Google, Bing, and LinkedIn can be a boon for B2B companies looking to target specific niches. The problem? Sometimes you pay to target users that seem to be the perfect fit but aren't. Plus, users today are far more likely to ignore your ad than they are to click on them.