For example, if you’re a local business, why not show phone number data base behind the scenes? Customers love to see what goes on outside the spotlight. And don’t forget to inject a human touch into your posts. People don’t want to interact with robots or cold companies, they want a connection. It could be a simple smile, an inspiring story, or even a funny little anecdote .
Another important point: don’t get lost in endless descriptions. Social networks are not a place to write novels. Be concise, get to the point, and above all, don’t forget to ask questions or encourage answers. The more you interact with your audience, the more you will retain their loyalty.
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5. Timing: The importance of posting at the right time
Have you ever posted something you thought was going to explode... and then it didn't? It could be a matter of timing . Every social network has its peak times, those times when users are most active.
On Instagram, for example, users are often logged in during their lunch break, between 11am and 1pm, or in the evening, from 7pm to 9pm. Facebook is more active on weekends, while LinkedIn performs best during weekday mornings, particularly between 10am and 11am .
It is therefore essential to test and adapt your publication schedules to maximize impact.
