Innocent, Wise, Explorer, Hero, Rebel, Magician, Common Person, Lover, Joker, Guardian Angel, Creator and Ruler Represent Archetypes That Can Help Capture the Specific Personality of a Brand and Find Direct Application singapore whatsapp number Not Only in the Tov but Also in the Content of Brand Storytelling . According to Nielsen , However, Tone of Voice is Characterised by Primary Dimensions :funny vs. Serious : Depending on the Brand's Desire to Maintain Serious Communication or Make the Most of Humor;formal vs Casual : to From an Informal One That Uses, for Example, the Informal Form of Address to the Public ;respectful vs Irreverent : Representing Respectively a More Cautious Brand Identity and One Determined to Tackle the Contents With an Impactful and Unconventional Communication Style ;enthusiastic vs.
Straight to the Point : Depending on the Approach to Communication, on the One Hand More Emotionally Charged, on the Other More Focused on Data and Information.tone of Voice Temperatures: Tone of Voice Examplesone of the Most Intuitive Classifications Regarding the Types of Tone of Voice in Marketing is the One Proposed by Valentina Facinelli , Brand Strategist, Expert in Verbal Identity and Author of the Book Testi Che Parla . This Classification Recognizes in the Tones of Voice a Certain Degree of "Warmth" That Allows Them to Be Placed Within a Real Thermometer . The Tov Identified in This Case Are:cold Tones : Formal and Bureaucratic, These Are Tones That Use Technical and Precise Terms and Make Use of a High Level of Vocabulary.
