There was broad agreement that the pandemi italy mobile number search had significantly accelerated the shift to e-commerce with online sales exceeding levels not expected until 2025. Total e-commerce sales in the UK alone saw 36.6 % year-on-year growth in 2020, the largest increase since 2007.
But Covid has not changed the fundamental problems faced by B2B companies wishing to take advantage of digital transformation. Jean-Claude Pitcho, Ibexa’s international marketing director, made this point in his introduction to a dialogue organised by Ibexa and one of its UK partner agencies, Equimedia .
Digital initiatives had been a priority before Covid hit, Pitcho noted, and the days of negotiating B2B deals while playing golf with clients were long gone. “Even if they are concluded face-to-face,” he said, “there will be significant digital prerequisites to the deal.”
To discuss the post-COVID-19 landscape and how to help B2B companies unravel the complexities of e-commerce, two professionals exchanged views and experiences. They were Ross Britton, Director of Web Experience at Equimedia, and Roland Benedetti, Senior Vice President of Strategy at Ibexa. Their topic? Transformation in B2B e-commerce: navigating complex relationships.
