The right CRM will allow you to have a multitude of tool integrations to coordinate these two types of strategies . For example, think about campaigns with purchase tickets, traceability of the phone number list india use of discount coupons or actions linked to geolocation strategies. For these types of initiatives to be effective, you will need more than just a database. A CRM strategy for shopping centres also plays a key role in this.
4. Enrichment and updating of databases
A database is not something that is set in stone, but rather it should be prepared to incorporate and update new information that is generated on a daily basis. Nobody wants a static database that depends on manual editing, because this type of operation condemns you to having incomplete, outdated or erroneous records in the short term.
Consider the importance of being able to enrich your databases, for example, by collecting implicit data on your users' behavior . What do we mean by this?
Explicit data is data that is openly provided by users through forms (or by other means), such as name, surname, email address, etc.
Implicit data is data that can be deduced through your interactions with the shopping centre and that allows us to know more details about your interests: which pages you visit on your website, which emails you click on, what type of raffles you participate in, how many coupons (and which ones) you have validated in the shopping centre, etc.
If you have a tool capable of collecting and classifying this implicit data , you will be able to create campaigns that are much more segmented and adapted to the interests of your contacts.
