Social media is probably the most popular lead source out there at the moment.
You are not targeting specific people, therefore anyone who may be interested in your product or service can easily reach you.
However, to be able to make yourself stand out a prominent asset in your industry you need to have a strong social media presence.
Don't be limited to simply talking about you and what you do, but also do research, learn about other prominent figures, discuss relevant topics in your niche. This way you'll ensure to have a higher mobile numbers database engagement level on your posts and these will reach a wider audience.
14% of marketers have issues creating content that generates leads, and we get it. It's tough to think about the most ingenious posts while you're also juggling the more technical parts of your business. But fear not, because lemlist is always here to help.
Check out this video and get inspiration to craft post that will help you reach your target audience and establish yourself as a thought leader in your industry.
Industry events
Industry events, such as trade shows, conferences, expos, and seminars, can be highly effective lead sources for businesses.
When you actively participate in your industry or community you give potential leads the perfect opportunity to meet you and chat with you one-on-one, proving that you're a real person who cares about the business and knows what they are doing.
These events bring together professionals, decision-makers, and potential customers within a specific industry or niche, providing an excellent opportunity for networking, showcasing products or services, and generating leads.
What are the benefits of actively participating in industry events?
Create a solid network
Industry events offer a platform for face-to-face interaction with potential customers, partners, suppliers, and industry influencers.