In fact, there are many different content formats. But they will also work depending on your phone number list target audience . Young people tend to prefer audiovisual formats. However, older generations prefer text.
This will help your team develop their email marketing strategy to promote content, so that it is more aligned with your audience's expectations.
E.- Make an investment in the visual part of your emails
Newsletter with visual elements
In addition to having a good subject line, there are many elements that will help you capture your audience's attention while you are disseminating content.
Therefore, one of the essential elements is images , as they will help your users understand the content that is present in the emails they receive. You can use different colors, gifs and any audiovisual format that makes sense .
But remember that you should never go overboard. User experience is a top priority, so it must be well taken care of to ensure it is always positive.
F.- Invite people to subscribe to your database
Ideally, you should encourage people to sign up for your database and start receiving your emails. You can do this with registration forms on the site, with pop-ups, some posts on your social networks , among others.
All of these actions can convince people to sign up for your channels, further increasing your contact list and engagement with your audience.
An additional fact is that many people never subscribe to receive your emails, as they do not know that this is possible. Therefore, you must have a good email marketing strategy to promote content .
10 email marketing tricks to promote content that you should use
In addition to properly structuring a content and email marketing strategy, there are also a series of tips for designing this type of email or newsletter. Learn these 10 tricks to make your email campaigns a success:
1.- Use bold to highlight the content
Since this is a text that the user will not spend much time on, it is best to always try to make their job easier.
That's why you should use bold, so that you can emphasize all those ideas that are important . Keep in mind that your child will scan the page, and if he doesn't see anything that interests him, he will simply leave.
2.- Write using numbers, dashes or lists
Use elements that improve readability
This way, the content will be much more organized and legible, making it easier for the user to quickly detect whether what you offer will really interest them.
3.- Do not write in capital letters under any circumstances.
Capital letters have always been used to convey the impression of a SHOUT. If you don't want your reader to be scared by them, and for your email to end up in the spam folder , don't use them in the content of your emails.
They can be used only for some headers. However, it is not recommended to use them in the subject line, for example.
4.- Have an inverted pyramid structure in your texts
Pyramid structure of email content
The content you are going to create should have a structure similar to that of an inverted pyramid.
The most important thing should always go at the beginning of the message you are creating , while the least important thing should be at the bottom.
5.- Respect the periodicity
Once you have analyzed the best and most suitable time to send your emails, always try to respect the day and time when you will send your emails.
This way, your most loyal users will always be on the lookout for any email with your latest news.
6.- Always use the same template
Email marketing templates
It is very important that when you are going to create an email marketing strategy to promote content, you use the same template.
This way you can reinforce your branding, give your communications personality and always be recognizable to your audience.
7.-
Personalized mail
Just because it's a newsletter and not a promotional message doesn't mean you shouldn't address your subscribers in the most personal way possible.
If you address them by their name, the user will be able to see that they have a much more personal and direct relationship with your business, which will increase their trust and engagement .
8.- Place a link to the images
It is essential that you add links to the images you are going to use in your newsletter.
Many users tend to click on images, so you can take advantage of this to drive more traffic to your website.
9.- Don't abuse CTAs
It is always essential that you place links that direct traffic to your website, but it is also crucial that these links are placed in a way that is clear and intuitive , so that the user has no doubt about where to click.
However, if you overuse the call to action , the person will feel overwhelmed and will not click on any of the links.
10.- There should be a balance between promotional information and quality content
Typically, there is always promotional content in most newsletters. That is why you should try to balance this information with content that is completely high-quality .
If you only use promotional content for your strategies, your audience will mark you as spam, since they also care about the information you can provide them.
In digital marketing, you should never stop trying new things. That's why you should use email marketing to promote content. In fact, without it, it will be difficult for your business to gain notoriety and reach a wide audience.
You already know these tricks to create a good email marketing campaign. If you need a good emailing tool, at MDirector we are here to help you. We have a professional Email Marketing platform so you can send your best campaigns . Try this right now!
