And Capabilities To Support These

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If Your Team Has Created (Consciously Or Unconsciously) A Mystique Around Its Pace Of Content Production, It’ll Always Be Judged By The Latest Request Fulfilled. No Matter How Large Your Content Team Becomes, It Will Never Be Considered Strategic.the Strategic Content Planning Process Involves Developing A List Of Objectives From The Broader Marketing Or Business Strategy And The Discrete And Measurable Steps For How Your Team Will Accomplish Them. Then, You Must Communicate (Early And Often) That You’ll Deploy Content Team Resources Objectives.

This Step Gives Purpose, Clarity, And Transparency To Content phone number data Prioritization. Put Even More Simply: It Gives The Content Team Something To Point To When Denying Content Requests.handpicked Related Content:measuring Content Marketing Impact: How To Set Objectives That Matterwant To Scale Your Content Strategy? Hiring Isn’t The Answer [rose-colored Glasses] It Creates A Content Seat At The Tablestrategic Planning Lets Content Priorities Evolve As Business Priorities Change.if It’s Only Responding To Ad Hoc Requests, The Content Team Will Be The Last To Hear About Business Strategy Changes.



Content Teams Without A Strategic Planning Process Often Get Labeled Unresponsive Or Resistant To Strategy Changes. But Strategic Planning Puts Content At The Marketing And Communications Tabmasterthis: Content Management & Operations | Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventshow To Develop And Create A Wikipedia Page That Sails Through The Approval Processby Ann Gynn| Published: March , | Content Creationupdated March , When Dianna Huff Decided To Create A Wikipedia Page For Her Client’s Technology, She Had No Idea What She Was In For.