Data: Customer segment A opens your email marketing sequences 10% more than customer segment C.
Data Insight: You conclude you should tweak your strategy and try new email subject headlines for segment C to increase the open rate.
Data: You get 15% more business referrals from long-term customers after you send a personalized gift to decision-makers.
Data insight: You develop a gifting strategy for long-term customers to get more referrals.
7 ways to convert data into actionable insights ()
If you don’t know where to start with data insights, try and focus on uk db center key drivers of business success like cash, profit, assets, growth, and people. By starting with this focus, you can leverage insights where your business will be most impacted and get the best ROI.
Questions to ask as you look at your data include:
What are our key drivers of revenue?
Where can we cut expenses to keep more cash on hand?
Which marketing and sales tactics receive the highest conversion rates, and which the lowest?
How can we train our reps to sell in a way that resonates with customers?
What technology might equip sales reps to sell better?
Red flag: If you have difficulty gathering useful insights from your data, you may need to ask different or more specific questions. Take another look at what you need to know and reevaluate what questions you should ask and what kind of data may answer it.
Work with what you’ve got
7 red flags you need to adjust your strategy
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