This tip is simple but effective. Have a high-value post iraq database telegram that you want your audience to see? Share it to your Stories! They can easily click to see the full Story in-feed, and it can help you gain more visibility from top followers who want to see your content.
Instagram stories for business_Share high value posts
Image source: Gap
You can, of course, also do the opposite. If you have a big promotion happening in Stories, you can share an in-feed post directing people to “learn more” or “get involved” in your Stories.
In the example above, Gap reshares one of their feed posts to let their followers know that a high-demand product line is back in stock — something brand loyalists will want to know!
4. Share social proof
If you have an abundance of social proof (or even a little), your Stories are a great place to share it. You can use this as a way to generate user excitement, build trust, and nurture relationships with customers who were excited enough to share the content in the first place.
Instagram stories for business_Share social proof
Image source: Rare Beauty
In the above example, Rare Beauty encourages customers to use their custom hashtag to share their Sephora hauls. This is a great way to collect and share UGC!
5. Plan and create some Stories in advance
While Stories are only around for 24 hours, that doesn’t mean you have to create them on the fly.
At the very least, plan out Story content to support your other content initiatives and marketing campaigns. You likely already have a posting schedule for this content, so it will be easy to add a supporting Story to the calendar as well. Planning Stories around your existing content calendar will also help you identify when you need to actively record content to capture BTS and event footage.
You can always sprinkle in additional Story content last-minute should inspiration strike.
Tools like Loomly make this process easy because you can plan, create, and schedule multiple content types in one go. Craft your Stories independently, or clone your upcoming image posts or reels so you can tailor the content to a Story. Then schedule your Stories to auto-post to Instagram!
