Define your objectives : Not all surveys have the same purpose. What do you need to know? You need to look for answers that give you measurable indicators, otherwise you will get unrelated america cell phone number list data from which you will not draw useful conclusions. For example, do you need to know if your customers find your website comfortable? Focus your objective there with questions like 'is navigation easy?', 'are download times adequate?' or 'can they easily find what they are looking for?'.
If you are interested in knowing the quality of the service, the questions will be of the type 'have the services received been useful?', or even more direct, 'evaluate the quality of the services received from 1 to 10'.
You may need to know if the client is going to prescribe you, so the question could be 'would you recommend this product/service to other people?'.
Define your target audience : Segment your customers according to your objectives, for example, by preferences or by purchase recurrence. Or maybe you want to know the satisfaction with a new product or service that you offer, then focus your questions on people who have purchased it.
Define your questions : Once you have decided on the objectives you are looking for and the audience you are targeting, you must specify the questions you are going to ask them.
They must be specific and clear so as not to cause confusion, but they can be of many types depending on what you are looking for: open or closed, with a rating scale or with a simple yes or no. Also keep in mind how many questions you are going to ask. Try to make a survey that is not too long; seeing too many questions will probably discourage your clients from answering it.
