Influencer Content vs. Branded Content
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Additionally, 81% of consumers have purchased or considered purchasing something after an influencer posted about it.
Social media influencers can make blog posts, videos, or social media content go viral. Partnering with them costs money, but the return on investment can be significant, often justifying the expense when compared to the significant benefits.
Different types of social media influencers include:
Mega-influencers (more than 1 million subscribers)
Macro-influencers (100k–1m followers)
Average influencers (50-500k followers)
Micro-influencers (10-100k followers)
Nanoinfluencers (less than 10k followers)
Consider focusing on micro-influencers. These professionals have smaller but more engaged followings. They regularly interact with their social media audiences , and their recommendations often carry more weight.
For example, Dutch influencer Nikkie de Jager ( @nikkietutorials ), who has over 19.5 million followers, promotes Fenty Beauty products here, garnering over 300,000 likes!
Nikki Tutorials influencer marketing
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10. Reach the right audience with video content
On average, people spend 17 hours a week watching videos online.
That's a lot of time!
Popularity of online video
Image via Statista
Over 80% of people have bought something after watching a video about it. You can easily explain complex ideas, showcase products, or share customer reviews. Video content can help you stand out on social media platforms .
You can create:
Explainer videos – show how your products or services work.
Promotional videos/teasers – get your audience interested in something new
Product Demos - Showcase Your Offerings
Customer Testimonial Videos – Share Your Customers’ Opinions with Everyone Else
Tutorial videos – teach you how to do something
You can share them as social media posts, use paid promotion, or reuse your written content to reach more people. Additionally, including relevant keywords in video titles and descriptions helps people easily find your content in search engines.
Big brands like Google use YouTube videos to promote content.
Video on Google YouTube
Image via YouTube
11. Make your native ads feel like part of a story
Native advertising is a smart content promotion strategy where ads blend seamlessly with the platform they appear on. It’s less intrusive and more engaging, and CoStar Lease Accounting has used this feature.
Example of native advertising
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Unlike traditional banner ads, native ads look like regular whatsapp compagnie numero de telephone femme canadienne content and generate 53% more views than traditional banners.
Different types of native advertising include:
In-feed/content ads - displayed in social media feeds
Content recommendation ads - appear as recommended articles on websites.
Search ads - appear at the top of search results, blending in with organic results.
Sponsored Content – Partner with influencers or other websites to create content.
This content promotion tactic is especially effective when combined with other promotion strategies such as social media advertising and paid promotion.
12. Use internal links and content hubs
Using internal links and creating content hubs are great content promotion strategies.
Internal links help search engines understand your site better and keep your target audience on it longer. It's a smart way to promote the content you've already created.
