Platforms like Facebook, Instagram, and TikTok allow companies to showcase their products, share user-generated content, and run targeted advertising campaigns.
A great example of successful social media marketing is GoPro's Million Dollar Challenge campaign. This campaign effectively turned customers into brand ambassadors by encouraging them to share their adventure experiences on social media.
Million Dollar Challenge
Image courtesy of Jinnie's Universities blogs
The initiative has driven community engagement and significantly increased brand engagement. Since its inception, the campaign has become one of GoPro’s most successful marketing efforts, attracting 43,000 submissions worldwide.
You too can increase traffic and online sales by developing engaging content that resonates with your target audience. You can also use analytics from any top-rated social media marketing software to determine your customers’ needs and improve your strategy.
Interact with your followers through comments and direct messages. This helps build community, builds trust, and increases brand awareness and sales potential.
SMS Marketing
SMS marketing has rapidly gained popularity over the past few years and now accounts for an increasing share of e-commerce sales.
This type of marketing allows you to send text messages to your contacts who have opted in to receive them. You can use SMS marketing to promote new products, services, or offers that they can’t miss!
As more and more companies realize the value of this channel, simply being present in a customer’s inbox is no longer enough. Your SMS marketing needs to stand out.
Make sure your customers agree to receive SMS messages. Also, offer them valuable content that encourages them to engage before sending SMS marketing.
Personalize messages like birthday discounts or abandoned cart reminders to improve customer service and increase conversions. To do this, use specialized software like SendPulse, which allows you to automate SMS sending in bulk or combine it with email.
For best results, keep your message brief and include a simple call to action. See how Doomlings did this in their SMS marketing example below:
destructive
Image courtesy of Disruptive
The company wanted to inform its SMS subscribers about a sale. The goal was to create a sense of urgency to encourage them to make last-minute purchases as the offer was about to end.
The result? The last day of the sale alone brought in an impressive $1,500!
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Marketing Contents
Content marketing is essential to attract visitors to your website and build brand awareness. This includes long-form content, videos, social content, and other creative content.
you can create a great content pipeline that addresses their pain points and keeps them coming back for more.
To implement a successful content marketing strategy, consider the following:
Understand your audience: Identify the preferences and interests of your target audience to create content that resonates with them.
Develop a content calendar: Plan and schedule content to ensure consistency and maximum reach.
Choose the Right Channels: Distribute content across multiple platforms to reach your audience where they spend their time.
Experiment with formats: Use different content formats (blog posts, videos, infographics, etc.) to cater to a variety of preferences.
Simply put, prioritize developing an eCommerce content strategy that will help you achieve your stakeholders' business goals.
Paid advertising
Paid advertising is a strategic approach for e-commerce businesses to increase visibility and drive targeted traffic to their website.
Platforms like Google Ads and social media advertising allow brands to target specific demographics and interests, maximizing the effectiveness of their campaigns.
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