Advanced Conversions for Leads

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When you use advanced conversions for web, first-party customer data like email address, name, home address, or phone number is captured in your conversion tracking tags. This data is hashed and sent to Google and used to match your customers with the Google accounts they had open when they interacted with your ad.

For example, for an ecommerce site, a algeria phone number library sale might represent a conversion as a user purchasing a product. But you might also want to measure what product that user purchased, how much they spent, and perhaps the likelihood of making further purchases. Advanced conversions provide such granular metrics.

Advantages
Recovering conversions that are not normally measurable
Improving bid optimization with better data
Ensuring privacy by hashing first-party customer data
Setting Up Advanced Conversions for Web
You can set up advanced conversions for web in 3 ways:



Google Tag Manager
Google Tag
Google Ads API
You can upload or import conversion data into Google Ads using first-party customer data from your website's lead forms.

Advantages
Easy setup: You can configure measurement entirely from your Google Ads account.
Better performance: You can optimize your campaigns for sales and transactions outside of your website.
Flexibility: You can implement using Google tag or Google tag manager.
Setting Up Advanced Conversions for Leads
You can set up advanced conversions for leads in four ways: